Best Betting Sites in the UK – Find the Top 14 Online Sportsbooks in the UK Ranked for Odds & Free Bets

Are you a new bettor looking for the best betting sites in the UK or an experienced one hunting for the best odds? Don’t answer — we have just the online bookmakers you need.

We’ve narrowed down a list of the top 14 online sports betting sites you can register today and compared their odds and bonuses to help you find a suitable option.

We decided that 888 Sport is the best choice for both new and seasoned punters in the UK. It covers a great range of sports betting markets and starts you off with £30 worth of free bets once you make your first wager.

All other sportsbooks are also great in their unique way, and we will show you why we picked them in our reviews below. Let’s get started.

1. 888 Sport – Best Sports Betting Site in the UK Overall

18+. £30 in free bets. Min deposit £10. A qualifying bet of at least £10. Min odds 1/2 (1.50). 7-day expiry. Free bet stakes not included in returns. Payment method exclusions apply. Note that the full T&Cs apply.

Pros:

£30 in free bets (no wagering requirements)
30+ betting markets
Highly functional mobile app
Easy to use website
Some of the most competitive odds

Cons:

E-wallets don’t qualify for bonuses

888Sport is a household name in the United Kingdom, and you’re most likely familiar with it if you’re a sports bettor.

It holds a license issued by the UK Gambling Commission, ensuring you can wager without worries. In addition, it offers an extensive range of betting markets and betting options, great bonuses, and a reliable mobile app.

These features and many more make it our overall best sportsbook for UK players.

Betting Markets and Betting Options – 5/5

888 Sport has put a lot of effort into its betting markets, as you’ll find over 30 sports and non-sporting events to bet on. These include basketball, boxing, and football betting, in addition to some out-of-the-ordinary options like politics and GGA hurling or GGA football.

All these markets are deeply covered, with the football section being the most comprehensive one. In fact, you’ll find the greatest football odds featured at 888Sport. And we’re not just talking about the Premier League; you’ll have the chance to wager on leagues like the Northern Conference.

You’ll find the typical spreads, moneylines, totals, and in-play bets, in addition to (we’ll use football to give you an example) corner kicks taken, goal kicks, yellow cards, etc.

Bonuses & Rewards – 4.7/5

Bonuses are vital in any UK sportsbook, and this is something 888Sport seems to understand since it has plenty on offer.

New players who register on the platform and make a wager of £10 will get £30 in free bets, alongside a £10 casino bonus.

You’ll have to use your free bet on odds of 1.50 or higher, and any winnings you get are entirely yours to keep. However, you will only get to keep the winnings, as the free bet itself goes back to 888Sport.

If you decide to become a regular on this platform, you’ll benefit from other offers, including boosted odds, even more free bets, 888Sport ACCA Club, and eSports offers.

Mobile Compatibility – 5/5

You can enjoy betting on your favourite sports using your iOS or Android device as 888Sport features a dedicated mobile sports betting app.

The mobile app is excellent, with the iOS version currently having a 4.5-star rating from over 12,500 users. Both apps are fast and optimised to fit the screen of your mobile device. If you prefer, there is also a mobile casino that you can access via your mobile browser.

Banking – 4.4/5

Payments will never be an issue at 888Sport as it supports the most popular payment methods among UK punters. These include debit cards like Visa and Mastercard alongside e-wallets like PayPal, Skrill, and Neteller.

Players who want mobile-friendly alternatives have the option of using Trustly and MuchBetter. Deposits are instant, while withdrawals vary depending on your choice. If you want speedy payouts, go for e-wallets since bank transfers can take 7 days.

However, we must note that you won’t be eligible to claim the welcome offer by depositing via PayPal, Skrill, or Neteller, which is pretty unfair on behalf of 888Sport.

Misc – 4.7/5

888Sport uses a black and orange theme which is very pleasing to the eyes. The pages are not clogged, and links to important sections are available on the homepage. Navigating and betting on this platform is a breeze.

Should you encounter any issues, the reliable support team can help 24/7 via live chat or email.

There is also a FAQs page that provides answers to many common questions. We suggest you check this first before you contact support.

Wager £10 at 888Sport and get £30 in free bets

2. VBet – Best Sports Bonuses of all UK Online Bookmakers

18+. Place a first-ever sports bet of £10 and get 2x £5 free bets. Returns exclude bet credits stake. Only available to new, verified customers residing in the UK. Min odds (1.40). Note that the full T&Cs apply.

Pros:

Bet £10 get £10 in free bets + £10 for casino games
Multiple support channels
40+ sports betting markets
Generous bonuses and promotions
Dedicated mobile app

Cons:

Not so many payment options

VBet is a brand owned and managed by Vivaro Limited. It is the official betting partner of AS Monaco and holds a license from the UK Gambling Commission.

It offers a fantastic bonus bundle (free bets, bonus funds and extra spins) and has a responsive support team that you can reach via various outlets.

Betting Markets and Betting Options – 5/5

Looking at the betting markets covered on this platform, it is evident that this bookie understands what UK players want. The betting markets available are more than 40, with popular options like football, tennis, American football, and golf.

As you would expect, there are some unique markets too, including politics, squash, pesäpallo, and weight lifting.

You won’t be out of betting options either, as this bookmaker supports the typical totals, over/under, spreads, etc. Players who love betting in real-time will be able to do so using the in-play bet system — one of the best live betting systems we have come across.

Related – Best Online Gambling Sites

Bonuses & Rewards – 4.7/5

VBet does well in terms of bonuses, too, with new sports bettors getting a welcome bonus package on their first-ever bet of £10.

This bonus combines £10 in free bets (2x £5), £10 bonus cash to play at the casino, and 20 bonus spins on eligible NetEnt slots. The free bets have no strings attached, but the casino offer arrives with a 30x rollover requirement and a maximum win of £500.

In addition to the welcome offer, VBet offers other promotions, including Boosted Odds, Free Bets, ACCA insurance, and Accumulator Bet Bonuses.

Mobile Compatibility – 4.9/5

This bookmaker has a functional mobile app that you can use on Android and IOS devices. Simply head to the respective app store of your device and download it. It also offers a mobile casino that works flawlessly on your mobile browser if you prefer.

Both options are fantastic and will ensure you can bet on your favourite sports on the go.

Banking – 4.6/5

Payments have been made easy on VBet with options like Visa, Mastercard, Skrill, Neteller, Trustly, MuchBetter, etc. The minimum deposit to get started here is £10, which is similar to most betting sites in the UK.

Withdrawals’ processing times are slightly different, with e-wallets taking up to 24 hours and bank transfers a minimum of 5 days.

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Misc – 4.5/5

The VBet website is very colourful with a design that makes it easy on the eyes. New players may find it challenging to navigate the website at first, but with time it becomes easier (at least it did for us). For instance, the sportsbook is listed under the “Pre-Match” category, which is easy to miss.

If you need help during your time on the platform, you can first check out the detailed FAQs page for answers. You also can contact the team via email, phone, and 24/7 live chat.

Register on VBet using this link to enjoy all the amazing bonus offers

3. Bet-at-Home – Best Live Betting System of any Sportsbook in the UK

18+. Welcome bonus offers are available for new customers only and must be wagered before cashing out. Note that the full T&Cs apply to bonuses.

Pros:

24/7 live chat
Great odds for live bets
Easy to navigate website
Functional mobile casino and app available
Many unique betting markets

Cons:

Basic design
Doesn’t offer as many bonuses

Bet-at-home is a sportsbook that has been around since 1999. It holds a license from the UK Gambling Commission, ensuring you can play without worries about your safety. The bookmaker has one of the easiest to use websites and covers many unique markets.

Betting Markets and Betting Options – 4.7/5

Bet-at-home does not compromise with its betting markets, and you will find over 30 sports available to bet on. These range from top sports markets like Football, Basketball, Baseball, American Football, and Basketball. Don’t want to bet on sports? No worries, as Bet-at-Home also offers betting odds for Society and Politics.

These markets also come with numerous types of betting options with favourable odds. Options available include Over/Under, Spreads, Totals, Head-To-Head, Scorecast Bets, Handicap, etc.

Live betting is also available and features some of the most competitive odds you can find right now. Indeed, it is profitable to bet live on Bet-at-Home.

Bonuses & Rewards – 3.5/5

Welcome bonuses for new UK bettors constantly change at Bet-at-Home, so it’s best that you visit the website yourself to see what’s currently available.

They had 17x wagering requirements on their last welcome offer, which is a bit higher than our better-ranked betting sites, so it’s also a good idea to read the fine print. Use this link to check what’s available at Bet-at-Home right now.

Mobile Compatibility – 4.6/5

Players who want to play on the go can do so using the mobile version of this sportsbook. This mobile casino is fully optimised and will fit your device screen regardless of the size.

Finding your way around and placing bets is a breeze and as simple as using your PC. If you would rather install a dedicated app, Bet-at-home has one available for your iOS device, which you can download from the app store.

Banking – 4.2/5

Bet-at-Home has provided nine payment options to make your experience seamless. These range from Visa/Mastercard, Skrill, Neteller, Trustly, Bank Transfer, etc.

The minimum deposit is £10, while withdrawal limits are based on the payment option you go for. If you use Neteller or Skrill to withdraw, expect your money to arrive within 24 hours — other options can take up to 3 business days.

Misc – 4.5/5

The developers of the Bet-at-home website focused on functionality as opposed to design. Nonetheless, the site is easy to use and provides links to all important pages. Load speeds are also great if you have a good internet connection.

If you ever run into trouble using this site, you can reach out to the customer support specialists using the contact form or the 24/7 live chat option.

Register on Bet-at-home and take advantage of the best live betting odds

4. Kwiff – Best Bookmaker for Free Surprise Bets

£10 minimum deposit, £10 real money qualifying bet, E/W bets not included, Min odds of 1.5 or more. Note that the full T&Cs apply.

Pros:

Regular offers and promotions available
Easy to navigate website
Functional mobile app
24/7 customer support

Cons:

Limited number of sports markets
Not many banking methods

Kwiff is a sportsbook owned by Eaton Gate Gaming Limited. This platform has been around since 2015 and has built a stellar reputation for itself among UK punters.

It’s a sportsbook that stands out with a reliable app and numerous promotions like the Kwiff Supercharged, making gambling here a fun experience.

Betting Markets and Betting Options – 4.3/5

Kwiff allows you to bet on 17 sports markets, which is less than what you will find at our better-ranked UK bookies. Still, all the popular sports markets like Football, Basketball, and Tennis are covered in detail.

If you like to bet live, Kwiff offers in-play betting in major markets like Football, Tennis, Table Tennis, and Cricket. Although limited, the sports markets on offer are deeply covered with plenty of betting options.

The primary focus here is football, so you can expect to see valuable odds for all the mainstream leagues like the Premier League, La Liga, Serie A, etc.

Bonuses & Rewards – 4.6/5

Players who love bonuses won’t be disappointed with Kwiff since they’ll find many valuable promotions — for both new and existing players alike. New UK players who register on the platform will benefit from a £20 surprise bet if they deposit and wager £10.

The surprise bet is… well, a surprise — it will appear in the Cash-Out section of your account once you get it and could be applicable to any sports of wager type. What’s especially good is that the winnings are paid in cash (no rollover necessary), which means you can get a payout immediately.

Players will need to ensure they make qualifying bets on odds of 1.50 or more to be eligible. You can also expect plenty of other promotions if you continue to play on this platform, like the Supercharge your Weekend and Football ACCA Shield promo, Bet Refunds, and Free bet offers.

Mobile Compatibility – 4.8/5

The Kwiff sportsbook offers bettors the chance to wager on the go via its dedicated app. This app is available for Android and IOS devices in the respective stores. The Kwiff IOS app has a 4.5-star rating from 7,600 users, which is a sign that it is excellent.

Banking – 4/5

Currently, this sportsbook offers only four payment options, which is quite limited. These range from Visa, Mastercard, PayPal and ecoPayz.

With its low minimum deposit of £5 and an instant processing speed, it makes up for this. You can use most of these same options for withdrawals, but the minimum amount you can withdraw is £10.

What’s more, processing of withdrawals may require up to 5 business days, depending on your choice. Compared to all other aspects of this site, it does not do too great here.

Misc – 4.3/5

This bookmaker uses a purple and white design on its website. It does quite well even though it might be unable to compete with modern platforms. You’ll find links to vital pages on the homepage and won’t experience any lags.

Kwiff has a very reliable support team that is readily available to get you out of a bind. You can contact them via live chat or email.

Get started at Kwiff using this link to get a £20 surprise bet once you bet £10

5. FansBet – Best Mobile Sports Betting Site in the UK

18+. Offer for new customers who register via Mobile; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Bet credited after the qualifying bet has settled; No wagering requirements on winnings; £100 max win. Note that full T&Cs apply.

Pros:

£10 free bet +5 bonus spins for mobile users
200% up to £200 regular welcome offer
Blog with the latest sports news
25+ sports to bet on

Cons:

Steep wagering requirements for welcome bonus
Debit cards are the only accepted payment methods

FansBet makes fifth on our list and quite frankly — we couldn’t go without listing the top UK betting site for mobile users as well.

Betting Markets and Betting Options – 4.5/5

FansBet covers all the usual suspects you expect to find at most UK sportsbooks (football, basketball, etc), along with a healthy range of niche markets, including the super-popular esports.

The odds here are pretty standard across all sports, but they do fall slightly behind our top-ranked 888Sport, for example.

Perhaps the most distinctive feature here is that FunsBet is running a blog to keep you up-to-date with the latest player injuries, results, and team form changes.

It’s a good morning routine to read the articles and maybe help yourself make the correct predictions on your next parlay.

Bonuses & Rewards – 4.3/5

It pays off to get started at FansBet via your mobile device since you’ll get a £10 free bet plus 5 bonus spins at the casino when you make your first wager of £10. The free bet winnings you get are fully yours to keep.

If you opt for the regular offer at FansBet, you’ll get 200% up to £200 on your first deposit, which is an extremely valuable promotion (maybe even the best on this list). Still, the 10x rollover requirements will give you a little bit of a hard time before you can cash out.

That being said, there are many other offers you can take advantage of at FansBet, including risk-free bets, free bets on weekends, casino offers, etc.

Mobile Compatibility – 4.5/5

FansBet goes with the straightforward approach here, featuring a fully mobile-optimised website instead of an app that you have to download in order to bet.

This might be considered a downside, but the truth is — the web-based version is just as good as any app, and you won’t encounter any issues while betting live or creating your parlay from scratch.

Banking – 3.5/5

The primary reason we didn’t give this UK online betting site a better ranking is because of its super-limited banking section.

As of now, you can only use debit cards (Visa and MasterCard) to fund your account here. You can add up to 3 debit cards max, but the lack of e-wallet options is basically losing half the bettors in a blink of an eye.

Misc – 5/5

Besides featuring tons of betting options, FansBet is also one of the best online casinos in the UK. The same welcome bonus of 200% up to £200 is available for casino games (you’ll have to select that when depositing, though) and you’ll find games by top-dog developers.

There are 9 jackpots in total, so if you’re a ballsy player looking to go big — this is where you’ll spend most of your time.

Join FansBet via your mobile and claim £10 in free bets

Runners-Up:

How We Picked the Best Online Betting Sites in the UK

Licensing:

One of the major factors we considered was the license of the sportsbook. An online sports betting platform with a license is a sign that it is safe to play in. Therefore, we only chose platforms with a UKGC license which means they can offer their services to UK players without issues. Most of our top picks hold two licenses, which further proves their credibility.

Sports Betting Markets:

The number of sports betting markets offered in a sportsbook can greatly influence your overall experience. If a sportsbook covers only a few sports markets, it can quickly become repetitive and boring. Therefore, we critically evaluated this before choosing our top UK bookmakers. All the recommended platforms let you bet on popular sports markets and other unique ones.

Available Betting Options:

A new betting site in the UK will provide good betting options and a broad range of betting markets. That said, sportsbooks with more variants get a higher rating. Options we expect to find in our best betting sites include totals, moneylines, over/under, and spreads, in addition to many game and player props.

Available Bonuses:

Bonuses are critical since they allow you to try out the bookie and possibly win real money. Top sportsbooks never fail to offer bonuses and promotions to new and existing UK customers, which is why it is an essential factor we consider. We expect to find bonuses like free bets, odds boost, enhanced odds, etc.

Mobile Functionality:

A betting site that has a mobile casino or dedicated mobile app is your best bet to keep up with your favourite games on the go. Therefore, we ensure that any UK betting site we recommend has either a mobile app or mobile casino that allows you to wager on the move on your IOS or Android device.

Payment Options:

There is nothing as annoying as landing a winning wager on a bookmaker only to find out your preferred withdrawal method is not supported. This is a more common problem than you think, which is why our experts ensure that most of our top-rated sites offer a range of reliable payment methods.

FAQs About the Best UK Betting Sites

Are Sports Betting Sites Legal in the UK?

Yes, sports betting sites in the United Kingdom are fully legal to use as long as you’re at least 18 years old. We’re talking about UK-licensed sites only, so if a bookmaker fails to publicly display its UKGC license, that means it’s not the best idea to deposit there.

How Do I Know if a Sportsbook Has a UK License?

You can find out if UK sportsbooks are properly licensed by checking the homepage. There, you should find the seal of the UK Gambling Commission at the bottom, which is a sign that it is licensed and safe to bet in.

What is the Legal Age for Sports Betting in the UK?

You will need to be 18 years of age and above to bet on sports in the UK. You will not be allowed to create an account or deposit if you’re not of legal age.

Do UK Online Sportsbooks Offer Bonuses?

Yes, you will find numerous bonus offers and promotions on UK sportsbooks. Our best overall pick, 888Sport, offers a welcome bonus of £30 in free bets, alongside a £10 casino bonus. Once you become a regular customer, you can benefit from more additional offers like risk-free bets, odds boosts, etc.

Comparing Our Top 5 Betting Sites in the UK

888Sport – This leading bookie is our best UK online betting site overall. The odds on display are some of the best you can find, and you’ll have the opportunity to bet on over 30 sports. On your first £10 wager, you’ll get £30 in free bets and a £10 casino bonus. Note that the full T&Cs apply.

VBet – If you’re hunting sports and casino bonuses, this should be the bookie you go for. There are 40+ sports markets covered here, and on your first bet of £10, you will trigger the welcome bonus package consisting of a £10 casino bonus, 20 extra spins on NetEnt slots, and £10 in free bets. Note that the full T&Cs apply.

Bet-at-Home – If you’re primarily a live bettor, you can take good advantage of Bet-at-Home’s live betting system that covers tons of markets. The live betting odds are usually the best you’ll find, and there’s a mobile app to make your experience smooth. Note that full T&Cs apply.

Kwiff – This is the sportsbook to go for if all you care about is unique promos. On your first wager of £10, you will get a £20 surprise bet that you can use on odds of 1.50 or more. Once done and dusted, you will benefit from many more bonuses as a regular. Note that the full T&Cs apply.

FansBet – It’s quite strange that we ranked FansBet as the top mobile betting site since it doesn’t have an app, but that’s exactly the case. If you’re a mobile bettor, you can claim a £10 free bet on your first mobile wager of £10, plus 5 bonus spins for the casino. Note that full T&Cs apply.

Getting Started on a UK Sports Betting Website

We have put together this guide to help you get started using our best betting site, 888Sport. The process should be similar on other new betting sites if you’re not keen on betting here.

1. Register for A New Account

Head to the 888Sport website using this link and click on the “BET NOW” button. Input your name, date of birth, country, email address, username, password and security question. Type in your address, mobile number, preferred currency, and occupation on the next page.

Once these have been completed, hit the register button. Note that you will be required to verify your identity before making a deposit.

2. Deposit Money and Start Betting

Deposit by choosing your preferred option from the payment methods provided. Input the amount you want to deposit, and it should reflect in your balance immediately. Next, head to the sportsbook and start betting.

Ready to Start Placing Wagers at the Best UK Betting Sites?

Finding a reliable betting site in the UK does not have to be difficult, even with the vast options available. We have provided you with all the tips you need to find the best online betting sites in the UK.

If you’re still in two minds, we recommend you sign up on our top-rated UK Betting site, 888 Sport. You can wager on more than 30 markets, benefit from the most competitive odds, and claim £30 in free bets on your first wager of £10.

Once you start betting, always remember to do it responsibly.

DISCLAIMER: You probably don’t need us to tell you that any form of gambling comes with risks and should not be undertaken as a solution to solve your financial troubles. It’s worth remembering the phrase…the house always wins!

If you suffer from a gambling problem or suspect somebody you know does, then we strongly suggest that you call the National Gambling Helpline at 0808-8020-133 to talk with an advisor for help and to make gambling safer for you or your loved ones. Remember all gambling sites and guides are 18+ only.

Casino sites listed on our site may not be available in your region. Check your local laws to ensure online gambling is available and legal where you live. Our reviews are independent and reader-supported and we may receive commissions for recommendations made in our websites guides, this does not affect our rankings methodology and we always recommend sites we believe will provide the most enjoyable gaming experience.

Visit these organizations for free gambling addiction resources:

Best Betting Sites in the UK – Find the Top 14 Online Sportsbooks in the UK Ranked for Odds & Free Bets

Best UK Betting Sites

1. 888 Sport – Best Sports Betting Site in the UK Overall

2. VBet – Best Sports Bonuses of all UK Online Bookmakers

3. Bet-at-Home – Best Live Betting System of any Sportsbook in the UK

4. Kwiff – Best Bookmaker for Free Surprise Bets

5. FansBet – Best Mobile Sports Betting Site in the UK

How We Picked the Best Online Betting Sites in the UK

FAQs About the Best UK Betting Sites

Are Sports Betting Sites Legal in the UK?

How Do I Know if a Sportsbook Has a UK License?