How to Get the Most Out of Local SEO
For local SEO, the best strategy is to mimic the same success as your global marketing efforts. For example, a huge brand such as Home Depot has an SEO strategy that translates to success in the local market. Home Depot ranks highly in global searches for millions of queries. Because of its large scale, it has an incredibly wide reach and a large number of links pointing to its.com domain. If this is your target audience, the same principle applies. Click here to learn more
Link Building
In addition to link popularity, Local SEO also relies on inbound links to a website. Linking to relevant, authoritative sites from a local audience will improve a website’s domain authority score and other aspects of SEO. Businesses that want to be found locally must be visible on local searches. The following tips will help you make the most of local link building. Read on for more information. Here are some examples. In addition to building links, businesses should also get involved in the community. For example, if you have a local charity, consider supporting their cause. Likewise, if you are an industry expert, consider helping a local non-profit. A local link building strategy should be a “give-back” approach and not have a hidden agenda.
Google My Business
There are numerous benefits to leveraging your Google My Business page for local SEO. These include increased visibility in local search results, improved user experience, and higher revenue. Moreover, a Google My Business page lets you post up to 750 characters of descriptive text. Make sure your description is SEO-friendly and follows the rules set by Google. This is the first thing that potential customers see when they look for your business. The description also includes your USPs and makes it easier for potential customers to find your business in local search results.
Google Maps
If you want to get the most out of local SEO, you need to know what the Google Maps Pack is and how to optimize it. It is the number one search engine in the world, and more than 50% of the human population signs on to the platform at least once a month. You’ll have to ensure your listing is complete and has up-to-date business details in order to get noticed in the local map pack.
Local Landing Pages
It is essential for a business to optimize its local landing pages for SEO. In addition to delivering relevant content and user experiences, these pages should be structured similarly to the company’s homepage. For example, the content of local landing pages should focus on the most important services of the business and explain why these are better than those of competitors. Local landing pages can also contain a company’s mission statement and vision statement and an introduction to its local team.
Customer Reviews
Customer reviews are critical for boosting local SEO. A recent Yotpo study showed that businesses that include reviews in their listings received an average of 2,500 organic unique visitors over nine months. The website was also more likely to be clicked by potential customers when they saw positive reviews on other websites. Customer reviews are just as important as backlinks and citations. However, they must be promoted across multiple platforms and include structured data. The following are tips for leveraging customer reviews to boost local SEO.
